Avida continuously nurtures among its sales force the value of hard work, dedication and passion to provide homes to Filipinos. The sales force numbers to about 2,400 as of end 2010. Several training modules designed to enhance selling and entrepreneurial skills and aimed at increasing their personal economic potential are in place. The idea is for Avida's sales force to build a strong partnership and to develop a deeper sense of pride working for the company. It has already become very common to hear sellers talk about their more than 20 years of selling/service with Avida and how their families' lives were shaped and nurtured over time. In fact, they themselves have become owners of homes in several Avida communities.